Digital marketing in finance

There are different ways to target a specific audience: geo-targeting, social targeting, etc. One of the biggest benefits of targeting is that you can craft unique campaigns to different target audiences. With targeted ads, you can direct the correct message at the correct audience. Therefore, you do not waste any money.

Facebook for example has the ability to target very specific demographics such age, location, financial status, and financial interests; and they tell you how much the campaign would cost with great certainty.